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Notes on finding clients, meeting your clients' kids, and family stories. Guides: how advisors get clients, direct mail for financial advisors, alternatives to the dinner seminar, and meeting your clients' heirs.

Why Record Stories?

My Grandma kept a family Bible near the front door of her house. It was an old Bible that I think my cousin still has today. She would put every important document in it and annotate it with special e…

Why Letters?

I love getting a letter. I like finding something other than direct mail in my mailbox. I like the feel of the envelope and the design of the stamp. I like the anticipation of opening the letter and f…