Investors come to them
Investors fill out a questionnaire and get matched with up to three advisors. They're actively looking. That's the upside.
How SmartAsset works
You subscribe
AMP runs on a 6, 12 or 24-month subscription with three plan levels. Prices aren't on their site. You get a quote.
Speed matters
Other advisors may call the same person, so whoever calls first usually wins.
Side by side
| SmartAsset AMP | VerbaPost | |
|---|---|---|
| Who they are | Investors looking for an advisor | People on your list |
| Other firms | Up to three advisors | Just you |
| How you pay | Monthly, 6 to 24 months, by quote | $20 an invitation. First 25 for $500. No subscription |
| First contact | A stranger comparing advisors | Someone who recorded a story your firm gave them |
| Ready for | Hiring an advisor soon | A relationship. Some now, many later |
When each makes sense
SmartAsset
You want people ready to hire now, someone can call every referral within minutes, and you can carry a contract.
VerbaPost
You have names you never followed up with, you'd rather not compete for the same person, or you want to try something for a few hundred dollars first.
Where VerbaPost fitsYou bring the list. We mail the invitations, call the ones who say yes, and mail their story to someone they love. Then you call. How it works.
Questions to ask any lead source
Get the answers in writing.
Who else gets this prospect?
Just you, or several firms?
What am I signing up for?
How long, how much in total, and what if you cancel?
What does a client cost?
Not a lead. A signed client. Track it yourself.
Does the fee ever end?
One time, monthly, or a cut of assets for as long as the client stays?
What will compliance need?
Who wrote the outreach, who keeps the records, and how your firm treats paying someone for a client.
Questions advisors ask
How much does SmartAsset cost?
They don't publish AMP prices; you get a quote. There are three plan levels, and contracts run 6, 12 or 24 months, billed monthly.
Are SmartAsset leads exclusive?
No. Investors are matched with up to three advisors.
Is SmartAsset worth it?
Depends on what each signed client costs you. Divide what you spend by clients who sign, and compare it with your other channels.
How is VerbaPost different?
SmartAsset sends you investors looking for an advisor, on a subscription. We mail people on your own list an invitation to record a family story, $20 each, no subscription. You follow up.
