A website and a marketing suite
FMG builds advisor websites and adds email, social media, events and video, with content your compliance team can review. You can buy the website alone or the whole suite.
How FMG works
Printed greeting cards
It also mails birthday and note cards with a real stamp, about $3.25 a card. That's a good way to stay in touch with people who already know you.
Done for you, if you pay for it
Its top plan, Do It For Me, has FMG run your marketing for you.
Cost
A monthly bill plus a setup fee.
FMG
The website starts at $79 a month plus $795 setup. The full suite starts at $178 a month plus $994 setup. Premium is $418 a month plus $3,194 setup.
$418 × 12 + $3,194 = $8,210 the first year
VerbaPost
$20 an invitation, paid once. Your first campaign is $500 for 25. No subscription. But $500 doesn't buy a client. A campaign can bring none, and it may take a few.
Side by side
| FMG | VerbaPost | |
|---|---|---|
| What it is | A website and marketing suite | One campaign: a letter and a phone call |
| Who gets it | Your contacts and website visitors | People on your list |
| How they're reached | Email, social media, greeting cards | A letter with a stamp, in your firm's name |
| Who writes it | FMG's content library | Your prospect tells a story. Our biographer does the rest |
| How you pay | $79–$1,044 a month, plus setup | $20 an invitation, one time |
| Scale | Big. Your whole list, all year | A few dozen letters at a time |
When each makes sense
FMG
You need a website and a steady stream of compliance-reviewed email and social posts, and you'd rather not build it yourself.
VerbaPost
You already have a website and a list. You want a reason to reach out that isn't a pitch, and something they'll keep.
Where VerbaPost fitsYou bring the list. We mail the invitations, call the ones who say yes, and mail their story to someone they love. Then you call. How it works.
Questions advisors ask
How much does FMG cost?
As of September 2026, FMG lists the website from $79 a month plus $795 setup, the full suite from $178 a month plus $994 setup, and Premium at $418 a month plus $3,194 setup. Its Do It For Me plan is about $1,044 a month.
Does FMG send direct mail?
It mails printed birthday and note cards with a real stamp, about $3.25 a card. We couldn't find a prospecting letter campaign.
How is VerbaPost different?
FMG is a website and marketing suite you use all year. We mail people on your list one letter inviting them to record a family story, then mail that story to someone they love. $20 an invitation, one time.
Can I use both?
Yes. FMG can run your website and newsletter. VerbaPost is for the few people you most want to sit down with.
