Automated campaigns
It gives you a library of ready-made email campaigns and sends them to your contacts on a schedule, with text messaging and lead capture on the bigger plans.
How Snappy Kraken works
Websites too
It also builds advisor websites. You can buy campaigns, a website, or both as a bundle.
Done for you, if you pay for it
The top plan, Freedom360, adds a team that plans and runs your marketing. In September 2026 it added Snappy AI to read your results and suggest what to do next.
Cost
A monthly bill on an annual term.
Snappy Kraken
Campaigns start at $199 a month plus $199 setup. The Grow bundle, with a custom website, is $449 a month plus $2,998 setup. All on an annual term.
$449 × 12 + $2,998 = $8,386 the first year
VerbaPost
$20 an invitation, paid once. Your first campaign is $500 for 25. No subscription. But $500 doesn't buy a client. A campaign can bring none, and it may take a few.
Side by side
| Snappy Kraken | VerbaPost | |
|---|---|---|
| What it is | A marketing platform: email, text, websites | One campaign: a letter and a phone call |
| Who gets it | Your contacts | People on your list |
| How they're reached | Email, again and again | A letter with a stamp, in your firm's name |
| Who writes it | Its content library | Your prospect tells a story. Our biographer does the rest |
| How you pay | $199–$999 a month, annual term, plus setup | $20 an invitation, one time |
| Scale | Big. Thousands of contacts | A few dozen letters at a time |
When each makes sense
Snappy Kraken
You want to stay in front of a big list every month, and you want a website and email in one place.
VerbaPost
You have names that aren't opening your emails anymore. You want to send them something they'll read, keep and pass on.
Where VerbaPost fitsYou bring the list. We mail the invitations, call the ones who say yes, and mail their story to someone they love. Then you call. How it works.
Questions advisors ask
How much does Snappy Kraken cost?
As of September 2026, campaigns start at $199 a month plus $199 setup. Bundles with a website run $298 to $999 a month, with setup fees up to $2,998. All plans are on an annual term.
Does Snappy Kraken send direct mail?
Not that we could find. Its pricing page lists email, text messaging, websites and lead capture.
How is VerbaPost different?
Snappy Kraken sends your list emails on a schedule. We mail people on your list one letter inviting them to record a family story, then mail that story to someone they love. $20 an invitation, one time.
Can I use both?
Yes. Snappy Kraken can email your whole list. VerbaPost is for the few people you most want to sit down with.
